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AIGNER

Spring Summer 2019 collection

DADA

The new theme of the SS'19 2019 collection, 'DADA', is so wonderfully apt for a brand which succeeds in always reinventing itself and staying true to its typical DNA at the same time. For the new collection, Creative director Christian Beck drew on curiosities, antique relics, private treasures and mystical objects in particular, which could be found in the 'Wunderkammer' of the late Renaissance and the Baroque period and represent the precursors of today's museums. In the Wunderkammer of the mostly cosmopolitan traveling salesmen, objects of different origins and purposes were frequently displayed and produced exciting contrasts between the known and the unknown, the real and the surreal as well as between opulence and minimalism. AIGNER's 'Wunderkammer' is also a collection of dichotomies. Prints and embroideries from faraway countries encounter clean forms and surfaces. Materials are mixed or delicate details are combined with solid fittings and metal parts.